Villa Rotunda Pop-up Building for The Creative Mark Book

PROBLEM SOLVED/NEED: Differentiate business and establish credibility in a crowded market.

FINISHED SIZE: ###stats to come please###

DESCRIPTION: Recipient plays with it. Cherie Saxby is the graphic designer on this project. Nice paper makes you want to handle it. Well designed

BENEFIT #1: The pop-up building is an awe inspiring surprise at the end of a self promotional book. High quality uncoated paper invites touch with its pleasing texture. Well integrated historical photos offer a fresh change from the usual stock photos that pepper company brochures.

CLIENT: Bright Print Group, Condell Park

TARGET MARKET: Corporate marketing managers

DELIVERY METHOD: Delivery by direct mail after a phone call or in person on a sales call.

QUANTITY: 1,000

CONTENT IDEAS: Pop-up of architecture make elegant event invitations and a show-stopping piece at the end of a book.

PRODUCTION: Mohawk superfine, printed CMYK. Die cut and scored. Hand-folded by an enthusiastic team.

WHAT’S GREAT ABOUT THIS FORMAT?: The surprise of the pop-up is attention grabbing. It makes the piece something that will often be kept.

© Copyright Jean Kropper 2015

PROBLEM SOLVED/NEED: I am a small to medium business owner and need to get cut through and be remembered as part of establishing and growing my business in a competitive market. I have left a corporate job to set up my own businesses and want to get traction fast.

FINISHED SIZE: 55mm X 90mm folded

DESCRIPTION: Whether glossy and colourful or matt finished and muted in colour, these cards stand out when handed over while networking. The recipient will invariably pause, look up at the giver to reassess them, and then look again to consider the card and its content. This added attention is gold in that you are more likely to be remembered afterwards.

BENEFIT #1: Recipients linger over it since it is different. They are more likely to read it and remember the business person behind the business card.

QUANTITY: 1,000 to 3,000

CONTENT IDEAS: Management consulting, professional services (ie. engineering, accounting, financial planning law)

© Copyright Jean Kropper 2015

Leave Behind for High-Value Professional Services

PROBLEM SOLVED/NEED: We need to capture the attention and respect of C-suite decision-makers, to differentiate our business in the high-end professional services market. The new business promotion needs original or personalised formats to encourage them to read and explore the message inside.

These cards go above and beyond the average business card and position your company as professional, original and standing out from the crowd.

FINISHED SIZE: 55mm X 90mm X 7mm

DESCRIPTION: When folded, the Expanding Idea Card appears to be business card sized, then unfolds dramatically into a complex yet symmetrical promotion. It forms different symmetrical geometric shapes whether folded inward or outward on itself. It can be personalised with variable data. Also called a meander book. It is made from one A4 sheet of paper... yes, really!

BENEFIT: Truly unique, this Card hits 10 on the ‘cool factor’ scale, inspiring awe — especially in technically minded professionals. It invites exploration, not just once, but repeatedly, meaning that your retention or marketing campaign highlighting your range of services folds out before their eyes again and again

© Copyright Jean Kropper 2015Paper & Pixel

Inga Hunter, a talented artist friend, needed a business card. We could not put one artwork on the card, since once that sold, the card would be obsolete. Instead we selected sections of artworks that communicated the feel of her work in a timeless way.

Finished Size: 55mm X 90mm

BENEFIT: Its unusual shape invites exploration, so it will often be kept on a desk and shown to others, extending the reach of its message. 

Because it is unique, it will often be kept on a desk, greatly extending the longevity of its advertising message.