The Powerful Qualities of Moveable Print
Paper pop-ups, dimensional print, moveable print, lumpy mail all give a certain joy, a certain enchantment when you see a piece of paper that is made into something three dimensional. Someone playing with a pop-up or moveable print piece often thinks
When you send a moveable print promotion to a database, those people often keep it on their desk. Work collegues or clients walk are curious when they walk in their office and see it. They may say, “Hey what's that?”. Then the person who received the promotion, your initial prospect, may pick it up saying
“How did they make that? How does it move? Can I play with it?”
People pick a print promotion up and move it, play with it. They put it down, then pick it up again and play with it, move it some more. It captivates attention.
Moveable print
Moveable print that is a pop-up or dimensional print promotion has a much longer life than a plain old business card or a plain old piece of direct mail because people are intrigued by it. People tend to keep it on the desk. I've had many people that I've given promotions to that I've spoken to six months later and they still have the promotion sitting on their desk. By adding this sense of play, being moveable or three-dimensional adds longevity to your marketing messages. It also increases its reach.
“Oh yeah, I'll tell you who I got it from: it was… their product is… this is what their services are…” Suddenly you have your prospect playing with the promotion and acting as your salesperson for you, as an advocate for you. And they're doing selling for you.
