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PROBLEM SOLVED/NEED: Resicert needed to advertise home inspection services to potential home buyers and investors where and precisely when that are ready to buy.
Dispense and protect brochures. Good for home inspection services, pest inspection, renovation, conveyancing, mortgage lenders, builders, architects and tradespeople.
DESCRIPTION: House-shaped promotion that holds brochures for display at a home open for inspection and is also used to transport the brochures between house showings. Headline message on the roof alerts prospective customers to its relevance. They are left with several agents who are happy to do cross promotion with the supplier, since it moves their sale along and is provides a regular source of referrals.
BENEFITS: It catches a potential customer’s attention while they attend a property that is open for inspection, allowing you to promote your business at the moment when they are ready to buy and are in need of specific property-related services.
There is no repeat cost for advertising many times! Also, the house shaped display is a holder for brochures and is easily scooped up the real estate agent and dropped in their car between showings. The real estate agent and house inspector can cross promote, regularly giving each other referrals.
CONTENT IDEAS: House shaped promotions work for builders, tradespeople, home insurance. Where the piece would be displayed would change to reach their target market.
WHAT’S GREAT ABOUT THIS FORMAT: It is a cost effective way to advertise repeatedly to potential home buyers and investors.
© Copyright Jean Kropper 2015
PROBLEM SOLVED/NEED: We have a new product or service and we want to grab attention at a busy trade show, and spark social media coverage. It is tricky because we need to engage prospects in detailed specifications of the new product to explain its features and benefits. Later our sales team will conduct a nationwide rollout of our new product and need a sales Aid.
FINISHED SIZE: Up to 2m tall.
DESCRIPTION: A huge hard cover book (up to 2m high) that is hand-bound on the left side with an album binding. Covers can be covered in silk fabric, coloured book cloth, or a custom design on paper. Impressive and original format.
BENEFITS: Because it is so unusual, rare and big, Paper & Pixel’s hand-bound Hard Cover Books are a novelty — books aren’t usually this large so people are curious to see what is inside. Dramatic reveal piques viewers’ interest, in turn sparking conversations and social media coverage, which extends your marketing campaign’s reach.
CLIENT: This was a sample for the Fuji Xerox Wide Format division for a presentation to existing and former clients. Its target market was new business prospects for a new wide format printer.
TARGET MARKET: Marketing managers launching products at trade shows, marketing managers and ad agencies for pitches or new business presentations.
DELIVERY METHOD: A presentation on a trade show stand or in person on a sales call.
CONTENT IDEAS: Launch a new product range, new business pitch, explain the roll-out of a new campaign. The client will prepare content and may design inside pages – or we can do that for them.
RELATED PRODUCTS: A mini A5 version can be created as a leave behind.
© Copyright Jean Kropper 2015, Paper & Pixel
Origami-like Sales Tool for Boardroom Presentations
PROBLEM SOLVED/NEED: Looking for a format that wows prospective customers in a face-to-face presentation. The Caterpillar Presentation Book catches the eye, then helps guide the salesperson in talking clients through their offering or pitch.
FINISHED SIZE: 200mm X 20mm 6mm thick folded. 6 squares. (can be more or less as needed)
DESCRIPTION: It starts its life as an innocuous 200mm square. Then it folds out into a whiz-bang attention grabbing display. Great reveal. This origami-like presentation piece unfolds dramatically from a flat 200mm square. Can have a fabric bound hard cover.
BENEFITS: Great reveal. Easy to fold up, easy to transport.
The surprise and drama of the reveal is fabulous. As a sales aid or presentation piece, it won’t be forgotten. It intrigues. If it is used in a major pitch and you choose to leave it behind, it is likely to be shown to others and kept.
TARGET MARKET: Corporate marketing managers, ad agencies, marketing companies, those looking to impress potential clients in a face-to-face meeting.
CONTENT IDEAS: Can showcase a range of luxury cars in a series (BMW, Mercedes), selection of products or services in an offering. Can also be hung vertically as an eye-catching point of sale display in a shop window or on a trade show stand.
Can also be used as a sales tool for a team of sales people going out to see clients to discuss a technical or intangible product. One client was interested in using it for a demonstration of a tool for surgeons sold by a pharmaceutical company. The large format can showcase photos of a product being used and its benefits. Great for showcasing step-by-step procedures or developmental concepts.
RELATED PRODUCTS: Mini version as 70mm wide square leave behind. Mini Caterpillar.