The Powerful Qualities of Moveable Print

Paper pop ups, dimensional print, moveable print, lumpy mail all give a certain joy, a certain enchantment where you see a piece of paper that is made into something three dimensional. Someone playing with a pop up or moveable print piece often thinks

“How did they do that? How does it move? Can I play with it?”

People pick them up and move it, play with it. They put it down, then pick it up again and play with it, move it some more. It captivates attention.

Moveable print

Moveable print that is a pop up or dimensional print promotion has a much longer life than a plain old business card or a plain old piece of direct mail because people are intrigued by it. People tend to keep it on desk. I've had many people that I've given promotions to that I've spoken to six months later and they still have the promotion sitting on their desk. By adding this sense of play, being moveable or three dimensional adds longevity to your marketing messages. It also increases its reach.

If you send a moveable print promotion to a database, often those people keep that that print promotion on their desk. When work collegues or clients walk into their offices they are curious. They may say, “Hey what's that?”. Then the person who received the promotion, your initial prospect, may pick it up saying, “Oh yeah, I'll tell you who I got it from: it was… their product is… this is what their services are…” Suddenly you have your prospect playing with the promotion and acting as your salesperson for you, as an advocate for you. And they're doing selling for you.

I love that about print. it works hard for you.

It engages. Prospects play with it.

They re-read the messaging.

In this way a print promotion can have a life, way beyond your initial prospect to reach much further than you originally expected.

At Paper and Pixel we collaborate with marketers, agencies, designers, and printers to create moveable print promotions that engage the senses and inspire response. We design unique structures or formats to express your marketing briefs in distinctive three-dimensional promotions. We can do as much or as little of a project as you want, and project manage the production. Call us to create one for you. M. 0414 980 081.

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